Today, on EMARKET, I learned the value of good planning and research. Our topic for discussion, AWESOME PHILIPPINES, was a good learning experience in the sense that I learned how to formulate a complete digital marketing plan and learned a little bit more about my beloved country at the same time. I'm not going to bore you with facts you would find in a book on digimarketing but rather how a digital marketing plan can work for just about anything.
All the steps in the formulation of a digital marketing plan (GAMEPLAN from hereon), can help you attack just about any problem. The first thing in planning is "Know your enemy." ,in this case your client. You have to gather as much information about them as possible. Know their strengths as well as their weaknesses. This will help you know what you can use to attack or capture your target and as well as know what areas you need to protect or improve on. And remember DATA is the lifeblood of marketing a.k.a. Knowledge is power a.k.a. Knowing is half the battle! - G.I. Joe!
What's the other half you ask? Well its just what you do with that knowledge and data that you have in your possession. These are our weapons and the GAMEPLAN will be our well orchestrated deployment of these bombs and bullets! Know that you know what you are capable of, know what you want to achieve. Make a realistic goal. Don't set goals to far out or you will be doomed to failure.
The tenets of in the book Digimarketing by Wertime & Fenwick illustrate the steps we should follow to avoid failure. It provides us with a clear and well mapped out plan. It shows us what data we need to acquire to successfully create a sound gameplan.
The thing is with digimarketing, it should be constantly updated. Since the market it is after is an organism constantly morphing and being shaped by the times. What may be a sound gameplan today may be obsolete tomorrow. Digimarketing also teaches us to adapt. Roll with the best of it, dodge the worst of it. Today our messaging plans are mostly composed of SMS and e-mail. Just 15 years ago, barely anyone had an email account and even less had a cellphone. What's it going to be in 5 years? Holographic images beamed straight into our heads via a microchip implanted in our cerebral cortex? We can never be too certain. We should always be on the look out for the next big thing. One thing about marketing is other knowing our competition, we should always strive to be one step ahead of them.
I don't know how to embed a video here, but I want you to watch this.
This blog is not about digital marketing research and planning. You want to learn how it's done? Go read a book. Go attend a class. All I'm telling you is that learning this has many applications outside the digital marketing world. Think about it. It could change your life. ....Then blog about it.
All the steps in the formulation of a digital marketing plan (GAMEPLAN from hereon), can help you attack just about any problem. The first thing in planning is "Know your enemy." ,in this case your client. You have to gather as much information about them as possible. Know their strengths as well as their weaknesses. This will help you know what you can use to attack or capture your target and as well as know what areas you need to protect or improve on. And remember DATA is the lifeblood of marketing a.k.a. Knowledge is power a.k.a. Knowing is half the battle! - G.I. Joe!
What's the other half you ask? Well its just what you do with that knowledge and data that you have in your possession. These are our weapons and the GAMEPLAN will be our well orchestrated deployment of these bombs and bullets! Know that you know what you are capable of, know what you want to achieve. Make a realistic goal. Don't set goals to far out or you will be doomed to failure.
The tenets of in the book Digimarketing by Wertime & Fenwick illustrate the steps we should follow to avoid failure. It provides us with a clear and well mapped out plan. It shows us what data we need to acquire to successfully create a sound gameplan.
The thing is with digimarketing, it should be constantly updated. Since the market it is after is an organism constantly morphing and being shaped by the times. What may be a sound gameplan today may be obsolete tomorrow. Digimarketing also teaches us to adapt. Roll with the best of it, dodge the worst of it. Today our messaging plans are mostly composed of SMS and e-mail. Just 15 years ago, barely anyone had an email account and even less had a cellphone. What's it going to be in 5 years? Holographic images beamed straight into our heads via a microchip implanted in our cerebral cortex? We can never be too certain. We should always be on the look out for the next big thing. One thing about marketing is other knowing our competition, we should always strive to be one step ahead of them.
I don't know how to embed a video here, but I want you to watch this.
This blog is not about digital marketing research and planning. You want to learn how it's done? Go read a book. Go attend a class. All I'm telling you is that learning this has many applications outside the digital marketing world. Think about it. It could change your life. ....Then blog about it.
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