Marketing + Tech = MAN 2.0

Web 2.0? The should call it MAN 2.0.

We now live in the Digital Era. Where being with out a cellphone means you belong to the deepest annals of a 3rd World country. Where everything but the kitchen sink can be synced to your iPhone via some fancy new App you downloaded from iTunes.

Speed, efficiency, cost-effectiveness, and Mbps. These are the words I use to define the world we live in. These are attributes I consider in making my next move and planning my day on my QWERTY-keypadded, WiFi-enabled Nokia E90 smartphone.

Hell, I figured out soon enough why the call it a smartphone. If holding it in your palms alone doesn't make you feel smart already, it also serves as a beeping reminder that it is more prepared for your day than you yourself. It wakes up before you do, it reminds you of your dental appointment at 1:00pm, AND tells you to shower cause you got that hot date after work with that cutie from HR.

That being said, do you still know anyone who can leave home without at least one mobile in hand? God have mercy on his digital soul.

The world around us is evolving. And technology is its main proponent. Nothing pushes harder, faster, and empowers us more than technology. Technology is the battery that fuels our day. We are all connected 24/7 just by the push of a button. The symbiotic relationship with our mobiles and our computer is astounding. The world would now grind to a halt if everyone suddenly stood up from their PCs and cell phones…And as a Marketer….THIS IS FANTASTIC NEWS!

This is a marketer’s wet dream! Powered by Web 2.0, WiFi, and 3G, we have the ability to stream rich media straight to our target audience. Like I said, “SPEED, EFFICIENCY, and Mbps.” We have the weapons to attack all our marketing problems. With the ability to highly-personalize our campaigns, reaching our targets will be a cinch. Also, getting the right information to the right people the right way? I call that a public service. No more pestering people with information they don’t need and peddling to them products they will never buy. The whole world will be a happier place without SPAM (both the cholesterol-laden mystery meat and the unwanted stuff that fills-up your mailbox).

2010 3.5G - Instantaneous audio and video downloads.

Beautiful interactive banner ads.

…

2015 5G - 3D holographic interactive ads

(Check out where they're at in Japan)

We’ll see.

We should all be catalysts for change. Especially in this Digital day and age, we must embrace the fact that technology is what defines the world we live in. How we eat, sleep, and breath may soon be all programmable via our mobile. Sailing forward into the sea of possibility that technology with our cellphone as our paddle and the Internet as the wind behind our sails… That he may be responsible and thoughtful of others in plotting his path,

I wish that mankind traverse his course wisely in his journey into the Great Digital Beyond.

Mr. Ramon Duremdes

Our Fearless Leader

For giving us the tools and empowering us with knowledge to be great digital marketers.

Thank you, Sir Mon!

Web 2.0 The Matrix is Coming

What is Web 2.0?


The term "Web 2.0" is commonly associated with web applications which facilitate interactive information sharing, interoperability, user-centered design^[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
-Wikipedia.com

By definition, the Web is a living organism which grows, mutates, and adapts according to the times and its users. Web 2.0 is just the second stage of it. In this age of the Web, we are able to interact freely with our Web, contributing to its growth and continuous state of upgrade.

The Web we know now, which loads into a browser window in essentially static screenfulls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop The Web will be understood not as screenfulls of text and graphics but as a transport mechanism, the either through which interactivity happens. It will [...] appear on your computer screen, [...] on your TV set [...] your car dashboard [...] your cell phone [...] hand-held game machines [...] maybe even your microwave oven.

-Fragmented Future, DiNucci 1999




The way we interact with the Web and the way it governs our everyday life is astonishing yet frightening. As new technologies come, new ways of using AND abusing it are born. It is up to us, Web-kind, to insure the growth of a prosperous and sustainable advancement of our web-volution.

Marketing in the Digital Age is so powerful. There are so many tools at our disposal. The TV, the Web, and the cellphone are now becoming increasingly connected and at times indistinguishable already. The lines have become blurred. When someone starts watching TV shows on his computer via video streaming, and someone texts through his instant messenger account, you have to start wondering what the future holds in store for us. 3D live interactive messaging? Holographic calling? Who knows.

The Web now does not only live within the confines of a computer. Cyberspace is continually finding new mediums of expansion. Who would have thought that what people were watching on the 1960's cartoon "The Jetsons" would actually become part of everyday life. Video-conferencing, which was just once a figment of imagination, has now manifested in self in applications like SKYPE and Yahoo! Messenger. We now have the ability to control our houses with our cellphones. Our refrigerators can orders our groceries by itself. Our cars can drive themselves. It's amazing. So amazing.
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If the age of the Greeks was defined by Philosophy, then the modern age is defined by advances on the Web.

The Digital Marketing GAMEPLAN

Today, on EMARKET, I learned the value of good planning and research. Our topic for discussion, AWESOME PHILIPPINES, was a good learning experience in the sense that I learned how to formulate a complete digital marketing plan and learned a little bit more about my beloved country at the same time. I'm not going to bore you with facts you would find in a book on digimarketing but rather how a digital marketing plan can work for just about anything.


All the steps in the formulation of a digital marketing plan (GAMEPLAN from hereon), can help you attack just about any problem. The first thing in planning is "Know your enemy." ,in this case your client. You have to gather as much information about them as possible. Know their strengths as well as their weaknesses. This will help you know what you can use to attack or capture your target and as well as know what areas you need to protect or improve on. And remember DATA is the lifeblood of marketing a.k.a. Knowledge is power a.k.a. Knowing is half the battle! - G.I. Joe!

What's the other half you ask? Well its just what you do with that knowledge and data that you have in your possession. These are our weapons and the GAMEPLAN will be our well orchestrated deployment of these bombs and bullets! Know that you know what you are capable of, know what you want to achieve. Make a realistic goal. Don't set goals to far out or you will be doomed to failure.

The tenets of in the book Digimarketing by Wertime & Fenwick illustrate the steps we should follow to avoid failure. It provides us with a clear and well mapped out plan. It shows us what data we need to acquire to successfully create a sound gameplan.

The thing is with digimarketing, it should be constantly updated. Since the market it is after is an organism constantly morphing and being shaped by the times. What may be a sound gameplan today may be obsolete tomorrow. Digimarketing also teaches us to adapt. Roll with the best of it, dodge the worst of it. Today our messaging plans are mostly composed of SMS and e-mail. Just 15 years ago, barely anyone had an email account and even less had a cellphone. What's it going to be in 5 years? Holographic images beamed straight into our heads via a microchip implanted in our cerebral cortex? We can never be too certain. We should always be on the look out for the next big thing. One thing about marketing is other knowing our competition, we should always strive to be one step ahead of them.

I don't know how to embed a video here, but I want you to watch this.

This blog is not about digital marketing research and planning. You want to learn how it's done? Go read a book. Go attend a class. All I'm telling you is that learning this has many applications outside the digital marketing world. Think about it. It could change your life. ....Then blog about it.

Changing the Game

Marketing in the Digital Age

I say, now marketers have it easy. All this technology has certainly facilitated an ease of gathering information. Data, the lifeblood of marketing, can now be collected and collated at the click of a button. The world wide web is a tsunami of information. As marketers, it is our ability to ride this wave that will be the measure our success in the business.

The world and the people in it is a rapidly evolving organism of communication and socialization. As we venture towards the future we once considered science fiction, everything we once imagined is slowly turning into reality. The addage "Impossible is nothing.", identified with the brand with 3 stripes, comes to mind. We humans seem to have an insatiable need of speeding everything up. Instant coffee, instant noodles, instant messenger. We want everything NOW. So we make it happen. Messages that took weeks to deliver now happen almost instantly through the wonders of the internet and magic of the cellphone. What's even more amazing is the marrying of these two technologies, MOBILE INTERNET. (I am currently on a bus to Cubao as I type this up.) As a consumer I feel empowered! As a marketer I think this is brilliant! In this day and age almost everyone you want to reach has an e-mail address or a cellphone, our very own digital DNA. Knowing your consumer has now become an infinitely simpler task.

The shift from traditional media to digital media is now so powerful that it turned a black man into the President of the United States of America.

People now choose what they want to hear and see and cannot be force-fed or pushed media. They won't wait to see your TVC's they have TiVo. They won't wait for tomorrow's newspaper they'll log on to CNN.com and upload their iReports and make the news themselves. Consumers today are the new producers of media.

They'll log on to Facebook and "Like" the ads they see on the screen and in turn their friends will see it and will be more likely to check it out. Because we are social beings and social approval = digital thumbs-up.

Introduction to My eMarketing Journal

Mabuhay!

Welcome to my eMARKETING blog!

I am Jose Antonio G. Enriquez III. I was born on May 26, 1985 in Manila, Philippines.
I am currently a 2nd yr. BS Business Administration - Entrepreneurship student at DLS-Canlubang, the new, sprawling 50-hectare campus of the De La Salle University system located in Binan, Laguna.

I play football, golf, and read books in my spare time.

This is my journal for EMARKET class taught by Mr. Ramon Duremdes, Jr.

My groupmates for this class are Reza Pata , Faith Park, and Patty Payumo.