Web 2.0? The should call it MAN 2.0.
We now live in the Digital Era. Where being with out a cellphone means you belong to the deepest annals of a 3rd World country. Where everything but the kitchen sink can be synced to your iPhone via some fancy new App you downloaded from iTunes.
Speed, efficiency, cost-effectiveness, and Mbps. These are the words I use to define the world we live in. These are attributes I consider in making my next move and planning my day on my QWERTY-keypadded, WiFi-enabled Nokia E90 smartphone.
Hell, I figured out soon enough why the call it a smartphone. If holding it in your palms alone doesn't make you feel smart already, it also serves as a beeping reminder that it is more prepared for your day than you yourself. It wakes up before you do, it reminds you of your dental appointment at 1:00pm, AND tells you to shower cause you got that hot date after work with that cutie from HR.
That being said, do you still know anyone who can leave home without at least one mobile in hand? God have mercy on his digital soul.
The world around us is evolving. And technology is its main proponent. Nothing pushes harder, faster, and empowers us more than technology. Technology is the battery that fuels our day. We are all connected 24/7 just by the push of a button. The symbiotic relationship with our mobiles and our computer is astounding. The world would now grind to a halt if everyone suddenly stood up from their PCs and cell phones…And as a Marketer….THIS IS FANTASTIC NEWS!
This is a marketer’s wet dream! Powered by Web 2.0, WiFi, and 3G, we have the ability to stream rich media straight to our target audience. Like I said, “SPEED, EFFICIENCY, and Mbps.” We have the weapons to attack all our marketing problems. With the ability to highly-personalize our campaigns, reaching our targets will be a cinch. Also, getting the right information to the right people the right way? I call that a public service. No more pestering people with information they don’t need and peddling to them products they will never buy. The whole world will be a happier place without SPAM (both the cholesterol-laden mystery meat and the unwanted stuff that fills-up your mailbox).
2010 3.5G - Instantaneous audio and video downloads.
Beautiful interactive banner ads.
…
2015 5G - 3D holographic interactive ads
(Check out where they're at in Japan)
We’ll see.
We should all be catalysts for change. Especially in this Digital day and age, we must embrace the fact that technology is what defines the world we live in. How we eat, sleep, and breath may soon be all programmable via our mobile. Sailing forward into the sea of possibility that technology with our cellphone as our paddle and the Internet as the wind behind our sails… That he may be responsible and thoughtful of others in plotting his path,
I wish that mankind traverse his course wisely in his journey into the Great Digital Beyond.
